Design

/

2024

Parcel

An onboarding redesign for a logistics SaaS that got new teams to their first shipment in four minutes.

(Project details)

Client

Parcel Systems

Role

UX research, product design

Year

2024

Four minutes to first value

New customers used to need a call with sales before they could ship anything. We mapped every step, removed eleven of them and replaced a 30-field form with a guided setup that learns from the first label.

Teaching by doing

Each screen does exactly one job and previews the result live. Empty states became tutorials, and the product now explains itself without a single video.

Activation rose by 38% and sales-assisted onboarding is now optional.

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