Handmade, but fast

Drops of thirty pieces sold out before the page finished loading. I rebuilt the storefront as a static site with a tiny cart that talks directly to Shopify, so launch days feel calm instead of chaotic.

A website that feels thrown on a wheel

Photography is cropped tight, type is set in a warm serif and every product page carries the maker’s notes. The whole site weighs less than a single hero image on the old one.

Average load time dropped from 4.8s to 0.9s, and the studio’s waitlist grew to 6,000 people.